[BECKETT] LO2, Task 3: Career Pathways

 Types of career pathways for graphic design:

- Independent: you can be a freelance graphic designer and get hired for one off jobs or start your own design agency. They are responsible for every aspect of their business, meaning they must posses more than just graphic deign skills. 

- Voluntary Sector: Non paid. Graphic designers would usually help out a charity and would help add to their portfolio of work. 

- Employment: Employment for graphic design working under an agency. Graphic design agencies are hired by outside clients to produce creative work. Agencies usually hire several graphic designers in order to staff various projects they are contracted to do. 

- Work based training: a course in graphic design to further improve your skills. (apprenticeships) 

- Further education: A degree in Graphic design at university to fully train yourself for the role. 

- Higher education: university

Experience in 3D design, film+TV, fine art, photography, fine art and graphic design will lead to success in the above career pathways as they are crucial in creating good designs that aren't basic. These skills can be gained from work based training, higher and further education pathways. 

[PAYNE] LO1- Task 1

 

DONT FREAK OUT YOU STARTED IT IN WORD (on onedrive)

SIMILARITIES TO UNIT 1:

- Audience Pleasure Theorists (McQuail, Altman)

- Conglomerates and ownership structures (focus on Disney)

- Audience demographics (Disney= children, adult men through espn)

- Above and Below the line advertising

- Talk about media industries (film: 2 different brands. conglomerates and independant)

- Famous products from conglomerates and indie 

- Brands and how they create synergy (cross promote on different platforms)

- Joint Venture (link to indie. How they do a joint venture)

- Public Service Broadcasters

- Cross Media Ownership (how does conglomerate make more than one type of product)

- Mainstream vs niche

- Adaptation (Conglomerate: Book/comics into a film)

indie= A24

ownership and brands will be found in lo1

advertising is found in lo2

pleasures and audiences will be lo6, lo3, lo4, lo5

Ownership:

Brands:

[BECKETT] LO2, Task 1: Job Roles and Skills

 Print and Digital Content