[PAYNE] LO1- Task 1

 

DONT FREAK OUT YOU STARTED IT IN WORD (on onedrive)

SIMILARITIES TO UNIT 1:

- Audience Pleasure Theorists (McQuail, Altman)

- Conglomerates and ownership structures (focus on Disney)

- Audience demographics (Disney= children, adult men through espn)

- Above and Below the line advertising

- Talk about media industries (film: 2 different brands. conglomerates and independant)

- Famous products from conglomerates and indie 

- Brands and how they create synergy (cross promote on different platforms)

- Joint Venture (link to indie. How they do a joint venture)

- Public Service Broadcasters

- Cross Media Ownership (how does conglomerate make more than one type of product)

- Mainstream vs niche

- Adaptation (Conglomerate: Book/comics into a film)

indie= A24

ownership and brands will be found in lo1

advertising is found in lo2

pleasures and audiences will be lo6, lo3, lo4, lo5

Ownership:

Brands: